April 23, 2001, 12:00 AM

3D images boost fishing reel sales for Orvis.com

Online sales of fishing reels at cataloger and online retailer Orvis have increased significantly since Orvis.com has been using 3D images created by Point Cloud.

Kurt Peters

Executive Editor

Online sales of fishing reels at cataloger and online retailer Orvis have increased significantly since Orvis.com has been using 3D images created by Point Cloud, the company reports. As a result, Orvis has decided to expand its 3D efforts into other categories such as apparel. Orvis has signed an agreement with Point Cloud for the additional 3D images. "We added Point Cloud`s 3D images to our site to bring dimension to our online catalog and enhance our customers` shopping experience," says John Rogers, director of e-commerce marketing for Orvis. "The resulting sales have exceeded our expectations. We are expecting to see similar or better results in apparel."

“During the 2000-2001 holiday season, the majority of Orvis products presented in 3D experienced a significant increase in sales, particularly those categories in which product detail is critical in the buying decision,” the company said. "People have been skeptical about the impact of 3D images on web sites, but we knew from our tests and customers that simulating the in-store experience with 3D images could boost sales and decrease returns," says Point Cloud CEO Jeffrey Sugerman. "The Orvis sales results provide evidence of the power of 3D."

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