The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
Email marketing company e-Dialog gets new financing, reports positive Q1 results.
E-Dialog is reporting a Q1 revenue increase of 267% from the first quarter last year. The company also opened a European headquarters in London, hiring Simone Barratt as managing director. Barratt was formerly group director for online marketer Zentropy Partners.
E-Dialog also received $10 million in financing at the end of 2000 from investors OneLiberty Ventures, Commonwealth Capital Ventures and the Interpublic Group of Companies. E-Dialog recently signed IKEA and Schering-Plough Corp. as new clients for its e-mail marketing services. E-Dialog manages and develops strategic direct marketing programs, including creative design, campaign execution, inbound response management and data analysis.