The “Gateway to Great Photography” Fosters Learning and Sense of Community.
IRVINE, Calif., April 16, 2001 – phobo.com has unveiled its totally re-designed photography.com Web site, a comprehensive portal offering photo buffs a world of information, insight, interaction and convenience.
E-powered by ritzcamera.com, photography.com features a fresh look and a variety of new and exciting content features, including bulletin boards, chat, coupons, free gifts and e-mail accounts, a camera club area, course listings and more. Useful tips from the highly respected New York Institute of Photography are available to visitors as well, allowing shutterbugs to improve their picture-taking skills. With its strong emphasis on user interaction, photography.com is designed to enrich the learning experience and foster a sense of “community” among photography enthusiasts at all levels.
photography.com users can also learn about today’s state-of-the-art photographic equipment, including a wide range of digital cameras, through in-depth product reviews featured at the site. After determining which products will best meet their particular needs, visitors to photography.com can make their desired purchases with just a few clicks of the mouse. Online shoppers will have the entire selection of ritzcamera.com at their fingertips, along with the added benefits of a “low prices guarantee,” no sales tax and free shipping for orders over $100.
“The new photography.com is an even more attractive destination for photography aficionados to obtain information, express their passion for the art, and shop for top- quality products at discounted prices,” said Fred Lerner, president and CEO of phobo.com. “We have taken great strides to ensure that this ‘Gateway to Great Photography’ is not only appealing and informative, but also well planned and user-friendly,” Lerner added.
photography.com is part of phobo.com’s network of interactive Web sites, which also includes flagship properties ritzcamera.com and boatersworld.com. ritzcamera.com represents the e-commerce business of brick-and-mortar retail leader Ritz Camera Centers, Inc., featuring more than 1000 stores nationwide. boatersworld.com represents the e-commerce arm of leading marine retailer Boater’s World Marine Centers, with over 100 stores across the U.S.
phobo.com, Inc. (www.phobo.com) is a network of interactive Web sites dedicated to providing a wide selection of leisure time products at the most competitive prices to the online shopper. The company’s flagship sites, ritzcamera.com (www.ritzcamera.com), and boatersworld.com (www.boatersworld.com) are giants in their respective industries and make up phobo.com’s core e-commerce business. Other sites include ritzPIX.com (www.ritzPIX.com), fishingonly.com (www.fishingonly.com), boatingonly.com (www.boatingonly.com) and insanitysauce.com (www.insanitysauce.com).
Manager of Public Relations and Communications