Standardizes Co-Branded Sites on Angara Reporter and Angara Optimizer for Dynamic Reporting and Optimization
MOUNTAIN VIEW, Calif.--April 17, 2001--Angara, a leading provider of hosted marketing optimization applications, today announced that Seta Corporation, the largest jewelry catalog company in the world, which has developed co-branded jewelry Web sites for companies including JC Penney, Spiegel, Sears, Lane Bryant and Newport News, has selected Angara to provide dynamic reporting and optimization for its roster of Internet businesses. Seta is using Angara products to gain a better understanding of the anonymous visitors coming to its Web sites, enabling them to provide more relevant information, content, and merchandise to anonymous visitors and customers on the very first click, and increase customer conversion rates.
Seta Corporation implemented Angara Reporter in January gaining greater insights on the visitors coming to its co-branded jewelry sites, specifically for JC Penney, Newport News, and Spiegel, as well as its core Web site PalmBeachJewelry.com. In April, Seta will expand its current use of Angara Reporter to cover additional online stores and will also begin using Angara Optimizer, a cross-channel marketing optimization application that automates test-and-control of content and merchandise, and determines the most relevant content for a given consumer. Using Angara Optimizer, Seta will be able to address their varied audiences, delivering and optimizing different content across all participating Web sites on the fly, to improve the effectiveness of a given campaign while its still running.
"We were looking for a solution that was easy to implement and enabled us to gain real-time insights into the demographic, geographic and behavioral make-up of the visitors to our online stores," said Fred Neil, General Manager at Seta Corporation. "Using Angara Reporter we have identified which types of customers are shopping at the different sites, enabling us to improve our Web site content. The customer profile data we gather using Angara products will also be very useful in helping us to optimize both our online and offline contact strategies and better target email and direct mail promotions to yield a further boost to our profits. With Angara`s dynamic reporting and optimization, we expect to improve the overall relevancy of our Web sites and increase customer conversion rates significantly."
About Seta Corporation
Seta Corporation, founded in 1955, has become a worldwide leader in providing income opportunities to leading retail partners. This has been done primarily through the syndication of its Palm Beach Jewelry catalog portfolio, as well as developing co-branded jewelry websites for its strategic partners. Current U.S. retail partners include Sears, J.C. Penney, Spiegel, Newport News, Brylane, Home Shopping Network, Swiss Colony, and Blair among others. Seta also has global partnerships in the United Kingdom, France, Germany, Australia, New Zealand, while also having done business throughout Continental Europe, Canada, Mexico, South Africa, Malaysia, Singapore, Hong Kong, United Arab Emirates and South America.
About Angara
Angara is a leading provider of hosted marketing optimization products, providing marketers and merchandisers the business tools they need to plan, act and analyze initiatives simultaneously across multiple online channels. Offering the industry`s first marketing optimization platform, an extensible platform supporting 3rd party data and application integration, Angara enables businesses to gain crucial insights on the navigation and transactional activities of anonymous visitors and customers across every online channel, improving the profitability of each transaction. Leveraging the largest database available of anonymous geographic, demographic and behavioral information on hundreds of millions of Internet user profiles, Angara offers the only solution available today for reporting, segmenting, optimizing, and real-time content targeting to anonymous visitors on the very first click -- typically 80% of a consumer Web site`s traffic.
Headquartered in Mountain View, California, Angara is a privately held company funded by Kleiner Perkins Caufield & Byers, JMI Equity, VantagePoint, Venture Partners, Venture Strategy Partners, Hook Partners, and Aberdare Ventures. Information on Angara products and its commitment to protecting consumer privacy is available at http://www.angara.com, info@angara.com, or 888/952-5200.
Note to Editors: Angara is a registered trademark, and Angara Converter, Angara Reporter, Angara Targeter, Angara Optimizer are trademarks of Angara E-Commerce Services, Inc. All other trademarks and company names are the property of their respective owners.
CONTACT: Angara
Amy Welch, 650/526-5966
awelch@angara.com
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