Content Marketing Leader to Help AMACOM Extend Its Reach in the Digital Marketplace
MAYNARD, Mass., April 17, 2001 - Digital Goods (NASDAQ: DIGS), the leader in digital content marketing, today announced an agreement with American Management Association (AMA), the world`s leading membership-based management development organization, to extend the digital marketplace for the management, business and career eBooks from its AMACOM Books division.
Under the agreement, Digital Goods will employ its Amplifi(tm) interactive marketing and eCommerce tools and services to widen the online market for AMACOM eBooks. Initially, Digital Goods will offer more than 100 AMACOM digital titles, with more expected to follow.
"AMA, through its worldwide conferences, seminars, education programs and publishing initiatives, is one of the most highly respected sources of information and guidance on critical management, business and career issues," said John Carroll, Digital Goods vice president of marketing. "We believe our Amplifi marketing and eCommerce solution answers a need to make that expertise more widely available in digital form across the Internet. We consider AMACOM`s business and career titles a jewel in our eBook catalog."
"AMACOM is always looking for ways to reach new markets with our content. We are excited about working with Digital Goods to capitalize on the opportunities in the digital marketplace by making our growing library of eBooks available through its content marketing network," said Rosemary Kane Carlough, AMACOM Books vice president of intellectual property & web strategy. "Digital Goods` presence in the B2B content marketplace is particularly attractive to us, as AMACOM`s focus is on classic and innovative how-to advice for the business market."
Among the AMACON eBooks Digital Goods will offer are The 75 Greatest Management Decisions Ever Made by Stuart Crainer, The Complete Guide to Internet Security by Mark S. Merkow and James Breithaupt, Customer Differential: The Complete Guide to Implementing Customer Relationship Management by Melinda Nykamp,
E-Service by Ron Zemke and Tom Connellan, and The Secrets of Word of Mouth Marketing by George Silverman.
Digital Goods` Amplifi services for AMACOM will include offers for its eBooks in dynamic storefronts distributed across the Internet, marketing through Digital Goods` network of thousands of retail affiliates, optimized search and contextual offers tied to pertinent online news and other content, email campaigns, and secure friend-to-friend promotion through its patented Passalong(tm) viral distribution system. AMACOM eBooks also will be available through Digital Goods` online store at http://www.digigoods.com .
Many AMACOM eBook titles will be offered at discounts off the print-version prices. Digital Goods is making them available for immediate download in Adobe` PDF format for Adobe Acrobat® Reader`, the de facto standard eBook reader for more than 150 million computer users.
About Digital Goods
Digital Goods (NASDAQ: DIGS) is the leader in digital content marketing. Amplifi`, the company`s interactive marketing and eCommerce solution, helps its content partners deliver their products to a maximum audience while respecting copyrights. Consumers gain instant access to valuable content wherever and whenever they are ready to buy. Digital Goods is revolutionizing the way digital content is marketed, sold and distributed online, while enabling its content and affiliate partners to share in the commercial benefits of this expanding marketplace. The Digital Goods marketing network includes hundreds of online affiliates and content publishers, including industry leaders such as Standard & Poor`s, Simon & Schuster, Dun & Bradstreet, WetFeet.com, Borders.com, iVillage.com, About.com, Infospace and The Money Page. Digital Goods is based in Maynard, MA. For more information please visit http://www.digitalgoods.com .
American Management Association (AMA) is the world`s leading membership-based management development organization. It is distinguished by the quality of its faculty of global business practitioners, the practical action-oriented focus of its learning programs, and the dynamic interactive nature of its courses. AMA offers a full range of business education and management development programs for individuals and organizations in Europe, the Americas, and Asia. More than 700,000 AMA customers and members a year, including 488 out of the Fortune 500 companies and many federal agencies, learn superior business skills and best management practices through a variety of seminars, conferences and special events, e-learning and self-study courses, onsite and customized learning solutions, and publications. For additional information please consult AMA`s website at www.amanet.org.
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For Digital Goods
Director, Corp. Communications
For AMACOM Books
Director, Trade Publicity & Sales Promotion