Industry leaders in content delivery and Web analytics align for Akamai SiteWise service, powered by WebTrends Live
CAMBRIDGE, MA and PORTLAND, OR - April 17, 2001 - Akamai Technologies, Inc. (Nasdaq: AKAM) and NetIQ Corporation (Nasdaq: NTIQ), leading providers of content delivery and e-business intelligence respectively, today announced a strategic alliance designed to meet the growing demand for comprehensive, service-based Web analytics coupled with next-generation Internet content delivery services.
As part of the alliance, Akamai has extended its business intelligence capabilities with the introduction of Akamai SiteWise, a new service that integrates NetIQ`s WebTrends Live technology to provide real-time Web reporting and analysis for business decision makers including marketing executives, Internet business managers, Web developers, and IT professionals to maximize the effectiveness of their Web campaigns and measure the results of their e-business efforts.
According to the Aberdeen Group, the total market for Web analytics is expected to grow to more than $4 billion in 2004. The market for service-based Web analytics is expected to reach $500 million in 2003. This growth reflects, in part, the critical role business intelligence plays in helping companies measure the impact of their Web efforts to allocate IT dollars accordingly.
With businesses experiencing mounting pressures to assess the efficiency of their Web initiatives, Akamai`s SiteWise service provides targeted reports that enable more agile and efficient Web decisions. "As IT budgets come under further scrutiny, business intelligence capabilities are essential to help customers better target their spending," said John Shumway, general manager, platform services, Akamai. "Through the powerful analytics technology and expertise of WebTrends, SiteWise is designed to put that intelligence directly in the hands of the decision makers so that they can gauge the impact of their sales and marketing efforts in real time."
The SiteWise service is also designed to become a major complement to and component of Akamai`s EdgeSuite offering, which meets a full spectrum of next-generation content delivery requirements. The EdgeSuite offering incorporates functionalities for whole Web site delivery, dynamic page assembly, streaming media delivery, geo-location and personalization, local and global load balancing, and business intelligence. The SiteWise service aims to help EdgeSuite customers better understand Web usage patterns and take advantage of EdgeSuite`s functionality for dynamic Web page assembly, providing the richest, most intuitive online experience for end users.
The Akamai SiteWise service offers over one hundred types of reports that provide browser-side insight into the behavior and preferences of Web site visitors (without collecting any personally identifiable information), including:
- The ability to track the effectiveness of marketing campaigns - Real-time feedback on new and returning visitors - Analysis of which areas of the site are driving the most traffic - Reporting on demographics, such as country and language - E-commerce information including conversion from visitors to buyers - Revenue tracking
As an additional component of the alliance, NetIQ will incorporate Akamai`s content delivery and geo-location services to dramatically enhance the performance and functionality of WebTrends Live and WebTrends software. To enhance its own offerings, NetIQ will leverage Akamai`s EdgeScapeSM geo-location service to provide its customers with more detailed geographic and network performance information about their Web visitors. WebTrends will also employ Akamai`s FreeFlowSM content delivery service to place key WebTrends Live data geographically closer to its users, substantially improving the efficiency of content delivery.
"We`re excited to align with Akamai to add yet another layer of intelligence and performance to our Web analytic solutions, which are relied on by some of the largest and most Web-intensive enterprises," said Dan Meub, senior vice president of WebTrends products for NetIQ. "The powerful combination of our solutions provides customers with reliable, fast e-business intelligence capabilities that are unmatched in the industry."
Akamai SiteWise Availability
The Akamai SiteWise service is available immediately with Akamai`s EdgeSuite offering, and can also be purchased independently of other Akamai services. Requiring no upfront investments, the Akamai SiteWise service can be provisioned within hours and has no ongoing requirements from IT. As an outsourced solution, the Akamai SiteWise service reduces the drain on storage, computing and people, thus minimizing capital expenditure costs.
About WebTrends Live
WebTrends Live is part of the WebTrends Web analytics product line from NetIQ. WebTrends Live offers the most advanced real-time eService, providing Web traffic analysis, e-commerce revenue tracking, ad campaign management and content group analysis for any size Web site. WebTrends Live technology is based on a small JavaScript code embedded in HTML pages that communicates back to a powerful analysis engine. Within seconds of placing the code on their pages, users see up-to-the-minute information about the traffic and e-commerce activity of their Web site visitors. Backed by the industry`s most comprehensive privacy policy, WebTrends Live provides detailed yet completely anonymous site analysis without profiling customers. For more information and to sign up for WebTrends Live, go to www.webtrendslive.com.
About NetIQ
NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of e-business infrastructure management and intelligence for all the components of an organization`s e-business infrastructure - from back-end servers, networks and directories to front-end web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston; Raleigh, N.C.; Bellevue, Wash.; and Portland Ore. For more information, please visit NetIQ`s Web site at www.netiq.com
About Akamai
Akamai is the leading Content Delivery Service Provider, serving thousands of customers worldwide. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 9,700 servers in 56 countries directly connected within 650 different telecommunications networks. # # # NetIQ and WebTrends are registered trademarks of NetIQ Corporation. Visitor Relationship Management and VRM are trademarks of NetIQ Corporation.
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