April 12, 2001, 12:00 AM

Streaming video provides virtual sea trial at Boatersworld.com

Site partners with BoatTEST.com to offer online test drives.

Boatersworld.com, which sells marine accessories and electronics, has teamed with BoatTEST.com, an online provider of product information for boating enthusiasts, to offer streaming video boat and product reviews on its site.

Visitors to Boatersworld.com can log on to virtually “ride along” with top boating authorities as they put boats and equipment to the test and demonstrate how boats and accessories handle various marine condition and applications.

“The inclusion of the video footage and product review content from BoatTEST.com will allow boating enthusiasts to make better-informed purchasing decisions,” says Fred Lerner, CEO of Phobo.com, the online network that owns and operates Boatersworld.com. Most of the electronics and accessories demonstrated will be available for purchase online from Boatersworld.com.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

FPO

Shawn Aguilar / Mobile Commerce

Six mobile tips for the holidays

Mobile apps, location-based beacons and deep links are some of the tools at a retailer's ...

Advertisement