Combined Solution to Enable Customers to Sell More Effectively, Both Directly and Through Channels
MOUNTAIN VIEW, Calif.-- (April 6, 2001-- The Cybrant Corporation and Blue Martini Software, Inc. (Nasdaq:BLUE) today announced a strategic alliance focused on integrating the Cybrant suite of Complex Selling Automation (CSA) applications with the Blue Martini Software next generation customer relationship management (eCRM) application suite. Using a combined solution, companies will provide customers with highly personalized, built-to-order products and services across multiple touch points such as the Internet, wireless devices, or call centers.
For example, a personal computer manufacturer using the Blue Martini Software application suite could develop an e-commerce site and partner portal. Then using the Cybrant CSA applications integrated with the site, a corporate customer or consumer will be able to configure a built-to-order PC or workstation, indicating the specific features and functionality they want. Cybrant CSA applications are also unique in their ability to enable the consumer to understand the tradeoffs and impact of every decision they make during the configuration process. The combined solution will enable a company to understand, target and interact with their customers and business partners, and gives customers the ability to configure and purchase the most compatible product or service for their requirements.
"With Cybrant, companies rapidly build and deliver sophisticated product configuration and pricing models for complex, built-to-order products and services," said Chip Overstreet, vice president of market strategy and business development at Blue Martini Software. "By integrating Cybrant`s unique technology with eCRM applications from Blue Martini Software, our customers will be able to sell personalized and customized solutions more effectively to their customers and business partners."
"Blue Martini Software and Cybrant will provide unique value to any company who is looking for easy to maintain solution-design, configuration and product selection applications," said Dave Buchanan, CEO and co-founder of Cybrant. "Cybrant and Blue Martini Software will deliver an integrated solution that will be expected to provide an immediate and positive return on investment (ROI) to our joint customers."
The Cybrant suite of Complex Selling Automation applications simplify and automate all areas of solution selling including solution design, product selection, configuration, pricing and quoting. The Cybrant Information Engine enables companies to quickly and easily implement and manage their deployments in an extensible and flexible way, without significant coding. Deployments for the average Cybrant customer take 60 to 90 days, and can be maintained through browser, server, kiosk, wireless and PDA platforms. Cybrant`s unique algorithms enable highly flexible deployments and integrations with existing systems that map to modern business requirements.
About Cybrant Corporation
Cybrant solves a new class of business problems with its suite of Complex Selling Automation (CSA) applications and breakthrough technology platform. The Cybrant CSA suite simplifies and automates all areas of solution selling including solution design, product selection, and configuration. Cybrant delivers immediate and powerful ROI to customers with unparalleled expertise and service. Cybrant is a privately held company backed by venture capital. Its worldwide headquarters are located at 650 Castro Street, 5th Floor, Mountain View, Calif., with additional offices in Atlanta, Boston, Boca Raton, Chicago, and Dallas. For more information about Cybrant Corporation, please visit the company`s Web site at www.cybrant.com or call 650/210-0800.
About Blue Martini Software
Blue Martini Software provides eCRM applications that help companies to understand, target and interact with their customers and business partners across multiple touch points. The Blue Martini 4 application suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually or integrated as a complete business suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini Software applications drive revenues and build lifetime value of customers by providing compelling personalized interactions across multiple touch points, maximizing the effectiveness of marketing programs, enabling businesses to sell more effectively directly and through channel partners or marketplaces, and providing multi-channel customer service. Blue Martini Software`s customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini Software can be reached at 650/356-4000 or www.bluemartini.com.
Note to Editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.
This news release regarding the alliance between Blue Martini Software and Cybrant includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software`s applications; customization, deployment and/or operational delays or errors associated with Blue Martini Software`s applications or those of third parties; Blue Martini Software`s need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software`s filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-K for the year ended December 31, 2000. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as "expect," "will," "anticipate," "intend," "believe, "should," "estimate," and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.
Dave Peterson, 650/864-1169
Blue Martini Software
Kate Blatt, 650/356-7851