April 3, 2001, 12:00 AM

Wine.com cuts more than half of its workforce

The Internet’s first wine merchant lays off 160 workers in a move to streamline operations.

Internet Retailer

Wine.com, the Napa, Calif.-based online wine merchant, says it has laid off 160 of its approximately 250 employees. The company has not revealed details of what areas will be affected by the cuts, but it is reportedly assembling a new executive team and business plan. Officials at Wine.com were not available for additional comment. The privately held, venture-backed company was launched in 1994 as the first wine merchant on the Web. Last August, it merged with online wine store rival Wineshopper.com in a deal for which terms were not disclosed. The deal was to include streamlining fulfillment and operation systems into a single warehouse in a cost-cutting move. At the end of last year, Wine.com announced that revenues had increased 300% over 1999. As recently as February, Wine.com announced a deal with Decanter.com, the online site of international wine magazine Decanter, to share content and serve as Decanter.com’s primary online distribution partner in the U.S. Wine.com is continuing to accept and ship orders.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...