April 3, 2001, 12:00 AM

Marketing Tests Shows Higher Sales From Commerce-Enabled Email

Citing recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks.

Citing results of recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to buy directly from e-mail advertisements faster than connecting to the retailer’s site via convention e-mail hotlinks. Cybuy, which markets a so-called commerce-enabled e-mail advertising service, and online jewelry retailer ICE.com conducted a comparison test of the CyBuy technology with CheetahMail, a permission-based e-mail marketer. The test, which compared consumer reaction to CyBuy commerce-enabled e-mail ads to conventional e-mail promotions, showed that Cybuy commerce-enabled e-mails generated a better than 5 to 1 increase in conversions, according to CyBuy. In addition, the company says, the Cybuy process reduced average purchase time by 75%. In addition, links to the ICE.com web site embedded within the CyBuy e-mail message generated more than double the typical conversion rate according to CyBuy. Cybuy’s service allows consumers to purchase directly through e-mail, banner ads and content on the Internet. Cybuy is funded by NatWest, part of The Royal Bank of Scotland Group.

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