April 2, 2001, 12:00 AM

Coca-Cola Classic Gets Teens Online With Bottlecap Promotion

Two online marketing companies are supporting a Coca-Cola Classic bottlecap promotion that gets teens in Florida checking online for free music.

Internet Retailer

ValueFlash.com and CDKnet LLC are providing multimedia technology for "Enjoy the Sounds", an entertainment-based promotion for Coca-Cola Classic, which is targeting 17 to 19-year-olds in Florida. More than 2.8 million bottle caps have "instant winner" numbers printed under the cap of 20 oz. Bottles of Coca-Cola Classic. Drinkers can win a free 20 oz bottle of Coca-Cola Classic and free downloadable music files from up and coming artists that can only be played on Coke-branded music players, provided by CDKnet LLC. Teens also can download the Coca-Cola Vflash messenger, developed by ValueFlash.com, that will alert them whenever new music files are available for download.

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