CHICAGO, ILL - March 28, 2001 – Critical Mass™ announced today the appointments of two senior industry personalization experts, Scott Martin as Vice President Customer Relationship Management (CRM) and Alliances and Kevin Rasmussen as Vice President Consulting Services.
Critical Mass – Canada`s top Web development and internet consulting firm – produces world-class sites and relationship marketing programs for some of the planet`s biggest brands, including Mercedes-Benz, Nike and Procter & Gamble.
“We are excited to add the high-caliber talent and expertise that Martin and Rasmussen bring to the Critical Mass team,” says Jerry Johnston, CEO of Critical Mass. “These significant appointments reinforce our commitment to maintaining our leadership role in Web personalization and to offer our clients the highest level of strategic Internet and technology solutions available.”
In his new role, Martin will be responsible for building strategic alliances with complementary companies, industry influencers, and technology and consulting firms important to maintaining Critical Mass’ leadership in personalization. ”Few companies have proven track records of successfully implementing advanced CRM and personalization. Critical Mass has emerged as an industry leader in these areas. I`m fortunate to be working with their talented people and the high caliber clientele they service," says Martin.
Martin is co-founder and current President of The Personalization Consortium, an advocacy group formed by businesses to promote the beneficial and responsible use of technology for personalizing consumer and business relationships. He was most recently the CEO of NextClick: The Personalization Agency.
As VP Consulting Services, Rasmussen, in concert with Martin, will spearhead the company’s e-business and personalization strategies for its roster of blue-chip international clients. Rasmussen, also from NextClick, sits on the Policy Committee of The Personalization Consortium. He holds an MBA from the University of Alberta and a BSc in Engineering from the University of Calgary.
About The Personalization Consortium
The Personalization Consortium is an international advocacy group formed by businesses to promote the development and use of responsible one-to-one marketing technology and practices on the World Wide Web. The consortium encourages the growth and success of electronic commerce that delivers the benefits of personalized electronic marketing while articulating best practices and technologies that protect the interests of consumers. The consortium, headquartered in Massachusetts, is a non-profit organization led by a group of officers who are elected by the Board of Directors. For information about The Personalization Consortium, visit www.personalization.org
About Critical Mass
Critical Mass is a leading communications architect that designs, builds and enhances sophisticated digital solutions that enable organizations to develop deeper, more personalized relationships with their customers. Headquartered in Calgary, Canada, with offices in Toronto, Chicago, New York and Stockholm, Sweden, the firm integrates world-class Web site design, leading personalization technologies and innovative e-commerce programs for a roster of blue-chip clients that includes Mercedes-Benz USA, Procter & Gamble, Nike, Reflect.com, Samsung and SBC Communications. As a result of a 50 per cent equity investment, Critical Mass is a member of the Omnicom Group Inc., the worlds leading marketing communications company. For more information about Critical Mass, visit www.criticalmass.com
Mr. Jerry Johnston, CEO
Ms. Cat Hackman
Corporate Communications Manager