March 28, 2001, 12:00 AM

Workplace web shopping doubles purchases from home

Online shoppers using workplace bandwidth have an average pourchase of $85 vs. $45 from home, a new report from comScore Networks shows.

Workplace desktops are used to buy twice as much merchandise online as computers plugged in at home, according to comScore Networks, a provider of research on online customer behavior. Data from a global network of more than 100,000 desktops monitored by the company showed that the dollar value of personal purchases made from a workplace computer averaged $85 vs. $45 from home computers, comScore Networks chairman Gian Fulgoni told attendees at this week’s e-Tail Solutions Forum in Chicago.

“It’s not surprising – they’re taking advantage of the bandwidth at work,” he said. ComScore research also shows that 40% fewer purchases originate from computers whose Internet access is powered by a free ISPs than from other with other Internet access. “One theory is that it’s not the main computer the household uses for commerce-there may be another computer for that,” says Fulgoni.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement