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Online shoppers using workplace bandwidth have an average pourchase of $85 vs. $45 from home, a new report from comScore Networks shows.
Workplace desktops are used to buy twice as much merchandise online as computers plugged in at home, according to comScore Networks, a provider of research on online customer behavior. Data from a global network of more than 100,000 desktops monitored by the company showed that the dollar value of personal purchases made from a workplace computer averaged $85 vs. $45 from home computers, comScore Networks chairman Gian Fulgoni told attendees at this week’s e-Tail Solutions Forum in Chicago.
“It’s not surprising – they’re taking advantage of the bandwidth at work,” he said. ComScore research also shows that 40% fewer purchases originate from computers whose Internet access is powered by a free ISPs than from other with other Internet access. “One theory is that it’s not the main computer the household uses for commerce-there may be another computer for that,” says Fulgoni.