Two Companies Combine to Create World-Class Email Marketing Services and Technology Leader
NEW YORK - March 22, 2001 - In a move that provides marketers with an unmatched array of targeted customer messaging solutions, Expression Engines and Bigfoot Interactive today announced an agreement to merge, bringing together two leaders in the direct email marketing services and technology industry. The merger creates a new standard in the email marketing sector by combining custom integrated solutions, professional services and potent ASP technology into a unified suite of products and services.
Headquartered in New York, the new company will operate as Bigfoot Interactive. Al DiGuido, CEO of Expression Engines, will be CEO of the combined company. Jim Hoffman, co-founder and former CEO of Bigfoot Interactive, will serve as chief strategy officer. Joining DiGuido and Hoffman on the company`s board of directors are Fred Wilson, chairman of the new company and managing partner of Flatiron Partners; Gil Fuchsberg, principal at J.P. Morgan Partners; Dathan Gaskill of Acxiom® Corporation (Nasdaq: ACXM); Stephen Hall, managing director of Axalon Ventures; and Lance Maerov, senior vice president of Grey Ventures, the venture capital arm of Grey Global Group (Nasdaq: GREY).
“Bigfoot Interactive has established an impressive reputation by providing a high level of services for its roster of blue-chip clients, and we are thrilled to join forces to create successful and profitable email marketing solutions,” said Al DiGuido. “With the combination of our expert teams, renowned strategy and execution, and industry-leading technology, the new company is uniquely positioned to provide clients with the most comprehensive solutions to maximize their customer relationships through highly targeted email marketing programs.”
The merged company offers an unprecedented breadth of direct email marketing services, encompassing highly personalized and segmented delivery capabilities, comprehensive professional services, and custom integrated solutions for clients seeking enterprise-level messaging solutions.
“The marketplace is currently witnessing a massive surge in demand for the focused, results-driven method of marketing in which Expression Engines and Bigfoot Interactive excel,” said Fred Wilson. “Based on both companies’ exemplary track records, the combined company is an instant leader in the direct email marketing category and will continue to drive the industry through its next phase of growth.”
“Expression Engines shares our belief that effective email marketing solutions build powerful and profitable customer relationships over time,” said Jim Hoffman. “Since 1997, we have provided the email marketing fuel that enables businesses to successfully communicate with their online customers. As a combined company, we look forward to continuing to provide clients with the foremost email messaging solutions.”
About Expression Engines
Expression Engines (www.expressionengines.com) is a leading provider of Interactive Direct Marketing (IDM) services and email technology. The company’s end-to-end consulting and technology solutions approach helps companies improve their business practices and profits by delivering highly personalized, permission-based sales and branding information directly to their customers’ inboxes. The Expression Engines suite of services includes expert message management and delivery, research and strategy, response-oriented creative design, and comprehensive reporting and campaign analysis. Based in New York, Expression Engines, Inc. is a privately held company. Its investors include Flatiron Partners, J.P. Morgan Partners, Grey Ventures, Axalon Ventures and HPJ Media Ventures.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading direct e-mail services company specializing in strengthening and maximizing customer relationships. The company`s permission-based e-marketing solutions include acquisition and customer loyalty programs with an emphasis on customer retention, personalized messaging and integrated customer relationship management through email and wireless devices. Bigfoot Interactive is widely recognized for its world-class e-Marketing strategy and creative services, as well as for its pioneering Web-based, campaign management tool. By combining innovative technology, premier client service and strong alliances, Bigfoot Interactive helps its clients optimize marketing investments and translate email marketing programs into results. Bigfoot Interactive has built a large roster of strategic partners, including Acxiom® Corporation, Modem Media, DIMAC, Nexgenix and RTC Direct. The company also has an extensive history of developing successful email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World WildLife Fund, Unilever Cosmetics International, BMC Software, Alitalia and Time Magazine. Founded in 1997, Bigfoot Interactive is headquartered in New York City.
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