March 22, 2001, 12:00 AM

Artifical Intelligence powers new style advice engine

Guide2style is launching a virtual personal shopper that uses more than 150,000 interdependent rules of style to deliver personalized fashion guidance.

Kurt Peters

Executive Editor

Guide2style is launching a virtual personal shopper that uses more than 150,000 interdependent rules of style to deliver personalized, event-specific fashion guidance. The virtual personal shopper uses artificial intelligence to advise shoppers what outfits, colors and accessories best suit their figure and the event they are attending.

guide2style has launched a beta test site to show an example of an event-driven marketing campaign that any apparel e-retailer can use to increase customer traffic, retention and conversion rates.

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