IntuiFind search solution features native integration with BroadVision`s suite of applications and offers improved buyer benefits to e-Catalogs
FREMONT, Calif. - March 20, 2001 - Mercado™ Software, Inc., the leading provider of e-Catalog search solutions, today announced a partnership with BroadVision, Inc. (Nasdaq: BVSN), a leader in personalized e-Business applications. The technology alliance enables businesses running on the BroadVision® One-To-One™ suite of applications to easily incorporate Mercado Software`s IntuiFind™ search solution on their sites.
Combining BroadVision`s highly scalable, flexible, and personalized applications with Mercado Software`s intuitive search offers e-Catalogs exceptional site performance and a superior shopping experience for their online customers. The initial customer deploying the joint solution is Sears.com (reference, "Sears Online Chooses Mercado Software to Enhance Search Capabilities," January 16, 2001).
"As online catalogs continue to grow in size and complexity, they require highly scalable and robust search solutions that are very intuitive for buyers and that return highly relevant search results", says Raj Rao, Senior Vice President, Product Marketing and Strategy of BroadVision, Inc. "Mercado Software`s IntuiFind provides a new search option for BroadVision`s customers, letting their buyers easily and quickly navigate through complex single and multi-supplier catalogs.
IntuiFind was built from the ground up to search content-rich e-Catalogs. It lets buyers find exactly what they are looking for, regardless of spelling, terminology, or wording. IntuiFind features more than 50 powerful linguistic knowledge banks and uses an in-depth understanding of underlying database structure to support free-text, parametric, and categorical searches. Because it has a native integration with BroadVision`s applications, it can be deployed rapidly.
IntuiFind supports personalization technology such as BroadVision`s highly reliable suite of applications that enable organizations to deploy and manage e-Businesses for maximum revenue potential and customer value. This joint solution takes into account purchase history and personal preference, creating search results that lead buyers immediately to products they are trying to find. In this way, businesses deploying IntuiFind on BroadVision`s suite of applications can leverage search to improve sales and profitability while improving customer relations.
"BroadVision is recognized as the world`s leading provider of e-Commerce software applications, and we are extremely happy to leverage the synergy between IntuiFind and BroadVision`s software by natively integrating the two solutions," said John Sliney, Vice President of Marketing for Mercado Software. "Combining IntuiFind with BroadVision`s applications offers our joint customers exactly what they need to remain competitive: usability and relevance. Sears.com is the first of many joint customers we anticipate in the future."
Mercado Software
Mercado Software is the leading provider of e-Catalog search solutions for improving online buying and selling. Designed from the ground up for e-Commerce, Mercado Software`s IntuiFind provides B2C, e-Marketplaces, and e-Procurement sites with powerful search solutions ensuring customers quickly find products they look for. This intuitive search significantly improves browser-to-buyer conversion rates and customer satisfaction and retention to help increase site profitability. IntuiFind also provides e-Catalogs with business-driven search, which leverages a platform`s merchandising and personalization capabilities to improve sales. Mercado Software`s customers include major e-Commerce companies such as Sears Online, Tower Records, Blockbuster Video, Webvan, Hastings Entertainment, Firmbuy, Outpurchase.com, Caterpillar Corporation, US Office Products, and Quelle. Headquartered in Fremont, Calif., Mercado Software also has offices in Atlanta, New York, Minneapolis, Tel Aviv, Israel, and Uxbridge, England, its European headquarters. For more information, visit www.mercado.com.
Media Contacts:
Donna Wood
Mercado Software, Inc.
Tel: 510-870-8084
Fax: 510-870-8100
E-mail: dwood@mercado.com
Nicole Zajack
Sterling Communications, Inc.
Tel: 415-749-6550
Fax: 415-749-6551
Email: nzajack@sterlingpr.com
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