March 13, 2001, 12:00 AM

Web usage continues its ascent, says Jupiter

The total number of minutes spent online increased 51%, from 64.8 billion minutes in February 2000 to 97.7 billion in February 2001. Home usage increased the most, up 59%.

Kurt Peters

Executive Editor

Jupiter Media Metrix today released the Media Metrix U.S. Top 50 Web and Digital Media property ratings for February 2001. While the total number of minutes spent online increased 51%, from 64.8 billion minutes in February 2000 to 97.7 billion in February 2001, home usage increased the most. The total number of minutes spent online at home increased 59%, from 45.6 billion minutes in February 2000 to 72.7 billion in February 2001, while time spent online at work increased 32%, from 19.3 billion minutes to 25.4 billion.

“While Jupiter Media Metrix expects the number of people online in the U.S. to increase 13% to 138 million in 2001, usage-intensity will increase at a faster rate,” said David Card, Jupiter senior analyst. “Time spent online will continue to be driven by people’s increasing familiarity with the Internet, the availability of more relevant content, and the adoption of Internet applications such as instant messengers, media players, file-swapping programs, and games among other services.”

Napster Digital, which includes usage of the service’s web sites and controversial music file-swapping applications, had 16.9 million unique visitors in February 2001 versus 14.4 million in January

Driven by Valentine’s Day, unique visitors to American Greetings jumped from 7.3 million unique visitors in January 2001 to 9 million in February. Bluemountainarts.com, part of the Excite Network, also increased significantly, from 12.3 million unique visitors in January 2001 to 16.3 million in February.

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