March 9, 2001, 12:00 AM

eBags’ successful sweepstakes

In the first 45 days of a million-mile-giveaway promotion at eBags.com, 150,000 site visitors have provided e-mail addresses by registering to win.

Kurt Peters

Executive Editor

In the first 45 days of a million-mile-giveaway promotion at eBags.com, 150,000 site visitors have provided e-mail addresses by registering to win. Nearly 80% of the names were new to the site, Peter Cobb, vice president of marketing, tells Internet Retailer. The promotion-primarily the cost of the miles-is costing eBags only in the tens of thousands dollars, Cobb says. Sales at eBags,com this year are projected to approach $20 million, reflecting growth of about 50% over last year. Conversion rates have doubled from last year, Cobb says. EBags ended last year by laying off 25% of its workforce-22 staffers-and focusing on tighter marketing.

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