March 8, 2001, 12:00 AM

On-Line Ad Spending Down in February

For the first time since August 2000 online ad spending has dropped from the previous month.

Internet Retailer

For the first time since August 2000 online ad spending has dropped from the previous month. The value of online advertising in February 2001 was $1.77 billion, down 5% from January 2001, according to AdZone Interactive, an advertising research firm that measures advertising on over 2,500 websites that make up 95% of all Internet advertising revenue.

February`s top spender was at $31.3 million. Last month Amazon was No. 5 with estimated ad expenditures of $16.8 million. remained No. 1 with estimated advertising revenues of $89.3 million for February 2001. Yahoo!.com and ranked were the second and third sites by revenue. They took in an estimated $50.7 and $37.0 million respectively.

"The slowdown in overall web spending is a clear indication that advertisers are more careful now than ever before with their ad dollars, however the overall ad count indicates that the internet is a viable marketing medium," said John Cardona, president of AdZone Interactive. "2001 should be a year to watch very closely."


Top 10 Brands Advertising on US Web Sites February 2001    
Rank/Brand Est. Expenditures Est. Impressions
1 AMAZON.COM $31,378,000 1,570,432,000
2 AOL.COM FREE $21,168,400 830,114,500
3 BARNESANDNOBLE.COM $20,198,900 918,043,900
4 ESPN.GO.COM CONTEST $15,637,900 1,563,788,700
5 AOL.COM AOLTV $15,314,500 549,165,600
6 AMAZON.COM BOOK SEARCH $14,803,000 831,809,900
7 NEXTCARD.COM $14,772,600 498,987,100
8 BARNESANDNOBLE.COM BOOKSTORE $13,100,900 716,986,600
9 1800FLOWERS.COM $12,294,500 461,648,300
10 NETWORKSOLUTIONS.COM $11,806,500 548,507,300
Top 10 Total $170,475,200 8,489,483,900



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