February 28, 2001, 12:00 AM

Printing technology plays the match-maker for greeting cards and online gifts

(Page 3 of 3)

Not all marriages are meant to be. But, Friedman believes paper greeting cards and gifts were made for each other, and he’s hoping his model is as effective as one of cupid’s arrows.

rick@verticalwebmedia.com

How important is the card with the gift?

A telephone survey of 1,004 adults by Zogby International, commissioned by 4YourSoul, found:

- 85.7% believe it is important to send a greeting card with a gift

- 64% always include a card with a gift

- 81.3% prefer paper greeting cards to electronic greetings

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement