February 26, 2001, 12:00 AM

digiMine launches marketing campaign analysis services

digiMine Campaign Response Analytics is designed to improve customer acquisition and loyalty programs and increase return on marketing dollars.

digiMine, Inc., a service provider of business intelligence solutions, is offering digiMine Campaign Response Analytics, a hosted service that provides metrics to measure the effectiveness of marketing and advertising campaigns. With digiMine CRA, companies can identify which campaigns, messages and media most effectively reach defined customer segments and drive sales of specific products and services. CRA enables companies to calculate the true return on their marketing investment by correlating campaign results with analysis of sales metrics, customer segments and product affinity. For example, CRA will reveal how effectively a banner ad is driving sales of a specific product within a pre-defined customer segment. CRA demonstrates the lifetime value of customers and associated acquisition costs.

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