February 5, 2001, 12:00 AM

Digiscents out to prove web shoppers will smell the coffee

Digiscents Inc., a provider of digital scent technology, has a number of developments going on that could propel smell onto the web as well as into other areas, such a movie theaters and in video game consoles.

Digiscents Inc., a provider of digital scent technology, has a number of developments going on that could propel smell onto the web as well as into other areas, such a movie theaters and in video game consoles. "The broad range of applications gets people beyond their disbelief that this technology will work," says Dexster Smith, president and cofounder of DigiScents, which digitizes the components of a scent, then communicates to a special chip at the user`s end how to create that scent. "Selling perfume online is one of the smaller markets. Food is the larger market for this technology and household products such as lotions, soaps and cleaners is an even bigger consumer market." Smith notes that there is an increased interest in scent in the form of aromatherapy. "All you have to do is look at the rise in popularity of such stores that make their products based on scent such as Bath and Bodyworks and The Body Shop," he says. Other areas DigiScents hopes to break into include entertainment and advertising. The company recently hired former Sony and Sega new technology veteran Jonathan Seidenfeld as senior director of business development, games and entertainment.

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