January 30, 2001, 5:16 PM

Seedra plants a flower exchange on the web

Don Davis

Editor in Chief

Seedra Inc., which provides flower retailers direct access to farm/grower inventory, has launched its web site. Seedra provides its customers with direct-from-the-farm flowers. Formerly known as Flowergarage, Seedra has raised close to $1.4 million from Stonepath Group and other angel investors to develop its technology, sales and account management to better serve the $15 billion fragmented floral market. Seedra's full-service e-commerce marketplace provides the platform for floral retailers to shop and buy the freshest items directly from the growers. "Seedra affords unprecedented value and customer service to retail florists by enhancing their product offering and providing efficiencies to help them save money," said Alex Munoz-Suarez, chief executive officer and co-founder of Seedra. "The retailers we serve get the freshest, highest-quality flowers for their customers -- flowers that can last up to twice as long as other wholesalers' products, maximizing retailers customer service and return on product investment." Seedra will offer a full array of flowers and access to real-time farm-direct inventory. Flowers are delivered to customers via overnight air.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement