January 30, 2001, 5:16 PM

More layoffs for MVP

Don Davis

Editor in Chief

Topics: John Elway, Labor

MVP.com, the online sporting goods retailer headed by former superstars Wayne Gretzky, Michael Jordan and John Elway, laid off 36 more employees Jan. 4. In December, the company laid off 79 when it closed offices in Boulder, Colo., and Austin, Texas, and consolidated operations at the Chicago headquarters. Of those 79 December layoffs, 20 came from Chicago. MVP's staff now stands at 43. MVP was looking for additional financing in the latter part of 2000, something the company says was part of its original business plan. A company spokeswoman would not comment on the status of the financing. Despite rumors that the company is going under, the spokeswoman says, "We are still in business and still taking and fulfilling orders." The layoffs, she says, were a way to remove cost from operation. MVP had a falling out with sports content site Sportsline.com over failure to meet its quarterly payments in exchange for its e-commerce link on Sportsline. MVP was replaced this month on the site by MarketPlace on Sportsline as the retail provider.

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