January 30, 2001, 5:16 PM

Fry Multimedia says holiday shopping was merry online

Don Davis

Editor in Chief

Fry Multimedia, an eBusiness design, development and management firm , announced online shopping results for this past holiday season. Fry develops and hosts a range of consumer sites. Based on results from a sampling of their clients' sites including Coach, Godiva Chocolatier, and Spiegel, Fry has discovered the following:
-- Online revenues increased by as much as 172% for some sites during the last two weeks of the holiday shopping season compared with the same period in 1999.

-- Average revenue-per-order decreased as compared with the 1999 holiday season while the average number of orders increased.

-- Gift certificates sales, the most popular items purchased, were 2-4 times greater than the previous year for some sites.

-- Peak revenue days were Dec. 11th and 12th, earlier than the peak revenue days in 1999.

-- Peak visitor days were December 11th through December 15th.

-- A second spike of traffic hit early during the week of Dec. 18, possibly indicating that site visitors may have been looking for last-minute bargains.

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