January 30, 2001, 5:16 PM

Eddie Bauer gear camps in Target stores

Don Davis

Editor in Chief

Target Stores today announced that beginning in February Target stores and Target.com, will begin selling Eddie Bauer's newest collection, Eddie Bauer Gear, a line of modern, high-quality camping equipment and accessories for family and recreational campers. The distribution relationship with Target is part of an arrangement Eddie Bauer has made through a new licensing agreement with American Recreation Products. ARP will design, market and manufacture the line of camping equipment and gear that will carry the Eddie Bauer name.


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