January 19, 2001, 12:00 AM

Youth, Ethnic Markets Are Prepaid Card Target

Don Davis

Editor in Chief

InternetCash.com Inc. has launched a prepaid card for Internet purchases. Consumers can buy the cards in $10, $20, $50 and $100 denominations at various retailers in California, Connecticut, New York, Ohio, Pennsylvania and Vermont. Consumers can use the card at 60 Internet retailers, including DrugEmporium.com, HouseofBlues.com and Latingrocer.com.

The New York City-based company says the cards, similar to prepaid phone cards, do not require consumers to have a bank account or to provide personal credit information to make purchases online.

The company initially will market the cards to young people and ethnic markets. "The Hispanic market is huge for phone cards and will be huge for us as well," says Donald Donaudy, senior vice president of marketing. "Internet access is growing every day, but e-commerce will hit the ceiling if people don't have a way to purchase."

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