Greenfield Onlines Surfing Seniors Digital Consumer survey reports that more Americans over the age of 55 are shopping online than a year ago and the percentage of seniors shopping online also is higher than the percentage of general Internet users shopping online. Of the 2,808 respondents, 93% of online seniors have shopped online, compared to 78% of the general Internet population. Last year's survey showed 92% of seniors shopped online. The survey says seniors are most likely to buy computer software, books, CDs and audiotapes.
Next in Industry StatisticseConsumer Shopping Reports says more than three-quarters of...
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