January 19, 2001, 12:00 AM

Vitamin Shoppe Goes Public

Don Davis

Editor in Chief

VitaminShoppe.com, Inc., an online retailer of vitamins, nutritional supplements and minerals, has raised $50 million in an initial public offering. The Company expects to sell 4,545,455 shares of Class A Common Stock at $11 per share. VitaminShoppe.com shares began trading Friday, Oct. 8 on the Nasdaq National Market. All of the shares are being offered by VitaminShoppe.com.
     The offering was managed by Thomas Weisel Partners LLC, William Blair & Company and PaineWebber Incorporated. Vitaminshoppe.com has granted the underwriters an over-allotment option to purchase up to an additional 681,818 shares of Class A Common Stock for 30 days following the pricing of the offering.
     Vitaminshoppe.com, a majority-owned subsidiary of Vitamin Shoppe Industries Inc., is a leading online source for products and content related to vitamins, nutritional supplements and minerals.

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