January 19, 2001, 12:00 AM

The Game's Afoot At AOL

Don Davis

Editor in Chief

America Online Inc. has signed a two-year e-commerce and marketing agreement valued at $21.5 million with sporting goods retailer Footlocker.com Inc., a subsidiary of Venator Group. As part of the agreement, the companies will work together "to promote the convenience of shopping online" to customers of Foot Locker, Champs Sports and Eastbay via in-store and in-catalog vehicles nationwide. The alliance provides prominent placement for the Foot Locker, Champs Sports and Eastbay brands on the Shop@AOL marketplace. Foot Locker will receive prominent anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Departments within each of America Online's comprehensive e-commerce destinations: Shop@AOL, Shop@AOL.COM, Shop@CompuServe, Shop@Netscape and Shop@Digital City, as well as placement in drkoop.com, the Internet healthcare network led by the former U.S. surgeon general. In addition, Footlocker.com will receive broad promotion on Dulles, Va.-based AOL's Sports Channel. Eastbay will have "Gold" tenancy and Champs Sports will have "Silver" tenancy in the above categories, while Foot Locker will also have "Gold" tenancy in the Boys Teens Apparel and Girls Teens Apparel areas, the companies say.

New York City-based Footlocker.com operates the online businesses for Foot Locker and Champs Sports, and owns and operates Eastbay, a sporting goods cataloger. Through Eastbay and its affiliates, Footlocker.com operates full-service e-commerce sites including www.worldfootlocker.com, www.kidsfootlocker.com and www.ladyfootlocker.com. In addition, through an exclusive agreement with the National Football League, Footlocker.com manages the NFL's catalog and e-commerce businesses, including the NFL Shop.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...