Shareholders of Boo.com, unable to line up a buyer or secure additional financing, have put the sportswear e-retailer into receivership. According to the Wall Street Journal, the company had sought $30 million to carry out a restructuring and had even considered selling its logistics system to raise cash. The site, launched last fall several months late following an advertising blitz, had offices in New York, London, Paris Munich, Stockholm and Amsterdam. The site was still live this morning, but was not processing orders.
The End of Boo?
Editor in Chief