January 19, 2001, 12:00 AM

The Artful E-Retailer

Don Davis

Editor in Chief

ArtfulStyle Inc., Los Angeles, has launched ArtfulStyle.com, a marketplace "enabler" bringing together artists with interior designers, professional art buyers, art enthusiasts and design-conscious consumers for the sale of exclusive, juried fine art, fine craft, home furnishings and jewelry. The site offers a selection of products including paintings, photography, prints, sculpture, ceramics, glass, wood, metal, decorative accessories, house wares, lighting, furniture, wearables and jewelry.

ArtfulStyle is designed to address the needs of both trade professionals and consumers, says the company. While interior designers have access to resources like design centers and catalogs for manufactured furniture and textiles, these outlets do not cater to the broad interest for unique artwork and handcrafted accessories to complete a room, home or corporate setting. ArtfulStyle says it is the first "comprehensive" destination for trade professionals to learn about, source and purchase contemporary works for their clients as well as provide tools for client interaction.

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