January 19, 2001, 12:00 AM

Thanks, Mom!

Don Davis

Editor in Chief

1-800-Flowers.com reports record orders and traffic in the two weeks leading up to Mother's Day. The company says more than 3.3 million unique visitors browsed its site, up about 76% over the same period last year. Orders were up 75% overall, with more than 120,000 processed on peak days. The site itself experienced a conversion rate of more than 20%, while the the combined conversion rate, factoring in traffic from portals and affiliates, was 12.6%.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...


Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...