January 19, 2001, 12:00 AM

Target, AOL Ink Marketing Deal

Upscale discounter Target Corp. has followed the lead of rivals Kmart Corp. and WalMart Stores by unveiling a broad in-store and online marketing pact between America Online and Target's e-retail site. The agreement calls for making Target merchandise available via the Shop@AOL hub and similar destinations across AOL's CompuServe, Netscape Netcenter, and Digital City networks. Like similar pacts recently inked between portals and merchants, this one includes cobranded Internet service, though unlike Kmart's BlueLight service, it will not be offered for free. Target customers who subscribe to the service will be able to use their Target Guest Card as a payment option, the company says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement