January 19, 2001, 12:00 AM

Study Tracks Online Access Here and Abroad

Don Davis

Editor in Chief

More than 295 million people have Internet access through a home PC, according to a new study by Neilsen/NetRatings ö and more than one third of them, 137 million ö are in the United States. The number of Americans with home access to a PC dwarfs the second-largest contender among the countries surveyed, Japan, where 26 million are wired at home. "The U.S. and Japan are widely recognized as having the largest Internet populations in the world," says David Day, director of analytics at AC Neilsen eRatings.com. But Europe is growing fast. "We see a European penetration figure of 82 million people which equates to one household in five, with more than half ö 56% -- of those people residing in the UK, Germany and Italy. Those three countries are well worth watching in the coming months" Day adds. At 64%, the UK had the highest browseöto-purchase ratio in Europe, the study found. By contrast, Internet retailers pursuing France face the toughest market on the continent. France had the lowest penetration of Internet access at either home or work; only 13 million and five million, respectively. Why? Minitel - France Telecomâs own information network has been entrenched since the early 80s.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement