January 19, 2001, 12:00 AM

People Power Doubles Web Business

A new study by research firm Yankelovich Partners (www.yankelovich.com), Norwalk, Conn., shows a 100% increase in consumers who purchase products or services online. The Yankelovich Monitor study, which interviewed more than 2,500 Americans, reveals that 92% feel "more knowledgeable and powerful today about what they buy and where they shop than ever before." As a result, 64% say the single most important change created by the Internet is giving consumers more control.
     Another key finding: 60% of consumers purchase online to avoid the hassles of going to a store, while 56% say shopping online allows them the convenience of shopping anytime--day or night.
comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement