January 19, 2001, 12:00 AM

New marketing tool debuts

@plan.inc, an online business-to-business exchange, has launched a merchandising and market research system focused on three e-retail categories: automotive, travel and general merchandising. The company says its E-Tailgraphics System, which will be sold via annual subscriptions, will allow Internet merchants to determine how well they are attracting targeted customer markets and assess their ability to bring in new customer segments. The system also includes modules for measuring consumer satisfaction and repurchase intentions and for profiling demographics, psychographic attitudes and online shopping habits. The company says it will update the system quarterly with data from 15,000 online shoppers.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement