January 19, 2001, 12:00 AM

NBCOlympics.com to sell Adidas sports apparel

< a href="http://www.nbcolympics.com">NBCOlympics.com, a joint venture between NBC and Quokka Sports, will sell Adidas America Inc.'s sports apparel throughout the web site, including the site's e-commerce shopping pavilion. NBCOlympics.com is home to the National Broadcasting Co.'s online coverage of the 2000 Olympics in Sydney, Australia. Adidas gets product exclusivity in the sports apparel category, a number of branding opportunities in the NBCOlympics.com masthead and other areas throughout the site, presence in the sponsor pavilion and a section on the site that highlights Adidas' involvement with Olympic athletes.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement