January 19, 2001, 12:00 AM

Navigating the Blue Nile

Don Davis

Editor

Online jewelry retailer Blue Nile Inc. this week signed a shopping agreement with America Online Inc., to be a new anchor tenant within the Jewelry category in the Shop@AOL online shopping destinations. Blue Nile also will have placement within a number of the Great Gift Idea and Specialty shops, as well as in the "How to Buy an Engagement Ring" decision guide.

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