January 19, 2001, 12:00 AM

Message in a Bottle

Don Davis

Editor in Chief

Pepsi and Yahoo! will team up in a joint online promotion to drive shoppers to the teen-focused www.PepsiStuff.com shopping site and the web site and stores of music retailer Sam Goody. Players can register at PepsiStuff.com to play the "under the cap game" - involving caps on more than 1.5 billion bottles of Pepsi product during the promotion. Winners can redeem collected game points at SamGoody.com for free CDs or discounted online purchases. In addition, millions of game winners will be invited to Sam Goody stores to redeem $2 off merchandise offers via specially marked caps on Pepsi product. "PepsiStuff.com is geared toward teens and young adults, and Sam Goody merchandise and discounts help us keep the program relevant to them," says Dave Burwick, vice president, marketing, of the Purchase, N.Y.-based Pepsi-Cola Company. SamGoody, owned by Minneapolis-based Musicland Stores, operates four home entertainment store groups including Sam Goody, along with four corresponding web sites.


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