January 19, 2001, 12:00 AM

Message in a Bottle

Pepsi and Yahoo! will team up in a joint online promotion to drive shoppers to the teen-focused www.PepsiStuff.com shopping site and the web site and stores of music retailer Sam Goody. Players can register at PepsiStuff.com to play the "under the cap game" - involving caps on more than 1.5 billion bottles of Pepsi product during the promotion. Winners can redeem collected game points at SamGoody.com for free CDs or discounted online purchases. In addition, millions of game winners will be invited to Sam Goody stores to redeem $2 off merchandise offers via specially marked caps on Pepsi product. "PepsiStuff.com is geared toward teens and young adults, and Sam Goody merchandise and discounts help us keep the program relevant to them," says Dave Burwick, vice president, marketing, of the Purchase, N.Y.-based Pepsi-Cola Company. SamGoody, owned by Minneapolis-based Musicland Stores, operates four home entertainment store groups including Sam Goody, along with four corresponding web sites.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement