January 19, 2001, 12:00 AM

Making A Play For No. 1

Don Davis

Editor in Chief

Toy and children's products e-tailer eToys Inc. was named the best Internet toy store by Gomez Advisors Inc., Lincoln, Mass., in the research firm's quarterly Internet Toy Stores Scorecard. This honor marks the fourth consecutive overall high score for eToys.com in the Scorecard, besting a field of 13 other Web sites that sell toys, says the Santa Monica. Calif.-based company. eToys was ranked No. 1 in customer confidence, based on the site's ability to "operate a highly reliable Web site, maintain knowledgeable and accessible customer service organization and provide quality and security guarantees," it says. The retailer was also rated No. 1 or No. 2 of the 14 Web sites evaluated in the categories of Customer Confidence, On-Site Resources, Relationship Services. In addition, eToys was rated No. 1 or No. 2 for Gift Buyers, Trendy Toy Buyers, Educational Toy Buyers and Video Game Buyers.

Gomez praised eToys' personal gift finder, a tool that suggests products based on a child's age, interests and personality, and the new children's site Play.eToys.com, where children can play games, create toy lists and do other activities.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...