In its second-largest acquisition, Amazon buys the company for $970 million.
In a bid to steal some of Priceline.com's thunder, LowerMyBills.com, an consumer online service to research, compare and lower recurring bills such as phone bills, utility bills and credit card bills, has introduced additional savings channels for health, life and renter's insurance and for groceries. "LowerMyBills.com offers the value proposition of a Priceline, as far as breadth of service, but we offer comparison and choice,'' says Matt Coffin, founder and chief executive officer of North Hollywood, Calif.-based LowerMyBills.com. At the Web site, consumers can choose a monthly bill category, conduct a search to compare rates and services based on their unique usage or need requirements, "instantly" receive vendor-neutral recommendations that meet those requirements and switch providers online. With the addition of the groceries channel, consumers can enter their zip codes to access coupons redeemable at supermarkets in their area. Rounding out its existing insurance channels with the addition of health, life and renter's categories, LowerMyBills.com enables users to research, compare and choose from a variety of rates and plans from several providers, the company says.