January 19, 2001, 12:00 AM

Let's Sell All the Lawyers

eAttorney.com, a year-old ASP and destination site that serves about 75,000 lawyers and law students that has until now focused on supporting professional services will add shopping among 30 new partnerships it plans to roll out in September. Among them, users will be able to access www.GourmetMarket.com as well as new co-branded sites for www.Singleshop.com, a comparative shopping service that searches e-retailers such as www.Amazon com and www.bn.com; and www.Mobshop.com, an aggregated buying service.

"Lawyers are too busy to surf the web and figure out all the neat things that are there, let alone what companies they can trust and which ones they can't," says Robert Alpert, vice president and director of business development. "Our thinking was, why don't we find those companies and identify where they're doing some interesting things, like corporate gift buying, and bring those services to our users with two clicks." Testing this spring suggests attorneys are ready to click and buy. In an April pilot promotion with Mobshop.com, users gobbled up more than $500,000 in Palms and other gadgets in one month. The fall rollout is strategically timed to coincide with anticipated heavy use of the site's recruiting tools by law firms and students during that time.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement