January 19, 2001, 12:00 AM

Lend Me An Aria

Don Davis

Editor in Chief

Credit card issuers Providian Financial Corp. has signed an exclusive credit card alliance agreement with leading Internet banking provider Digital Insight Corp. Under the terms of the agreement, San Francisco-based Providian will offer its Aria-branded credit card through Digital Insight's AXIS eCommerce, a financial Web portal. For Calabasas, Calif.-based Digital Insight, the alliance provides its financial institution clients with a new revenue opportunity, it says. The institutions' consumer end users will receive access to an online credit card offer, which includes online approval, online account servicing, rewards programs and online shopping services including the Aria Personal Shopper, which provides online form filling capability.

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