Web shoppers spent more than $900 million at online retail sites last week, up more than 60% from the previous week. According to a Goldman Sachs -(www.pcdataonline.com) PC Data weekly buying study, toy sites made their strongest showing yet, taking over the #1 position for the first time, with 1.3 million unique buyers. Music sites came in second with more than 1 million unique buyers.
The weekly survey is part of a study commissioned jointly by GoldmanSachs' e-retailing analyst Anthony Noto and PC Data Online to measure behaviors, attitudes and satisfaction levels of online buying during the holiday season.
For the second week in a row, online spending significantly increased in nearly every category. Likewise, the number of buyers in most categories increased significantly from the previous week, with software (up 92%) and health and beauty (up 91%) showing the biggest leaps.
"Last week, 1 in 10 home Internet users went to the Web to buy consumer goods, most of them gifts," said Cameron Meierhoefer, Internet analyst for PCData Online. "Toys and music expectedly dominated this past week's online sales, but this holiday spree is driving record numbers of online shoppers into all categories, such as pet supply sites where spending increased from $7 million to $23 million in a week."
The results come from a PCData Online survey of that polled 3,199 home-based Internet users about their online buying practices between December 3-7.