January 19, 2001, 12:00 AM

It's A Gift

GiftCertificates.com, an online marketer of branded currencies, has entered into a definitive merger agreement with giftpoint.com, its top competitor. The all-stock transaction will form the largest online marketer of gift certificates and branded currencies in the consumer and corporate markets, claims the New York City-based company.

While GiftCertificates.com has spearheaded the development of a strong consumer brand, giftpoint.com has emerged as a leader in corporate sales. GiftCertificates.com's consumer sales are currently 80% of its business, while 75% of giftpoint.com's sales are corporate in origin, they say.

The combined company's selection of merchants will include hundreds of bricks-and-mortar stores and Internet options, they say, from apparel and gourmet foods to entertainment and travel, as well as restaurants, salons, spas and catalogs.

All business-to-business activities will be operated out of giftpoint.com's existing Omaha, Neb., offices, while general operations will be conducted from GiftCertificates.com's headquarters.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement