January 19, 2001, 12:00 AM

Holidays over, Portals Recover in Transaction Rankings

Amazon.com held onto its #1 ranking for Internet retail transactions during January, according to the NextCard eCommerce Index. But toy sites, strong finishers during the recent holiday shopping months, dropped off NextCard's top 25 listing.

"The seasonality of e-commerce, much like offline retail spending patterns, is holding strong," says Tom Byrne, vice president of e-Commerce at NextCard. "Seasonal web retailers like toy merchants all but dropped from the post-holiday index, with regular monthly e-commerce services like ISPs re-emerging after the holidays."

Among online pharmacies, More.com moved into a strong lead, finishing the month #6 among Internet retailers. PlanetRx shot up 11 points to make the list for the first time at #25, while drugstore.com finished the month at #15.

Varsitybooks.com, taking advantage of a new school term in January, was the month's top mover, according to NextCard.

Three sites were new to the list: PricelineWebhouse, WebTV Networks and Register.com.

January's Top 25 Online Merchants
(change from December)

1. AMAZON.COM
2. AOL
3 BARNESANDNOBLE.COM (+1)
4. CDNOW (+1)
5. INTUIT (+11)
6. MORE.COM (+4)
7. BUY.COM (-4)
8. EARTHLINK (+1
9. EBAY (+4)
10. EGGHEAD.COM (+1)
11. UBID (-4)
12. MSN (+3)
13. PRODIGY (+5)
14. COMPUSERVE (+32)
15. DRUGSTORE.COM (-1)
16. REEL.COM (-8)
17. PRICELINEWEBHOUSE (+19)
18. MINDSPRING (+2)
19. NETWORKSOLUTIONS (+5)
20. REGISTER.COM (+25)
21. BONZI.COM (+31)
22. WEBTV NETWORKS (+17)
23. AT&T; WORLDNET (+11)
24. PETSMART.COM (+34)
25. PLANETRX (+11)

January eCommerce Movers
The NextCard eCommerce Movers is a monthly listing of the top ten online merchants that experience the largest percentage change in transaction volume from the previous month.

5 Biggest Gainers
1. VARSITYBOOKS.COM 93%
2. PROFLOWERS 79%
3. OVERSTOCK.COM 74%
4. PRICELINEHOTEL 71%
5. PETSTORE.COM 66%

5 Biggest Losers
1. ETOYS -87%
2. KBKIDS.COM -86%
3. PLANETOUTDOORS.COM -86%
4. SEARS.COM -84%
5. TOYSMART.COM -83%

The NextCard eCommerce Index is a monthly listing of the top 25 online merchants and the top 10 movers based on the number of online purchase transactions by approximately 100,000 NextCard Visa customers.

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