January 19, 2001, 12:00 AM

Health Sites Establish Ethical Code

Don Davis

Editor in Chief

A coalition of 20 Internet health sites and content providers, including online pharmacy PlanetRx.com, On Health, Healtheon/WebMD and Dr. Koop.com, has created a set of ethical principles for health Web sites. The coalition, known as Hi-Ethics, says the 14 principles will help reassure consumers that its members are adhering to standards for privacy, security, quality of information, fairness of transactions and professional conduct.

Each Hi-Ethics member company has agreed to implement the principles by Nov. 1. PlanetRx says it has already begun implementing these standards."Hi-Ethics is a set of principles with teeth," says Michael Beindorff, CEO of PlanetRx. "By signing on, PlanetRx.com is making a very real commitment to maintaining the highest levels of safety, security, reliability and quality of information for our customers,''


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...