In its second-largest acquisition, Amazon buys the company for $970 million.
Menstoys.com, an Internet retailer specializing in the sale of men's recreational products in a variety of categories, has redesigned its web site. New features include All-Time Best Sellers and Gift Ideas categories, updated sale items and the ability to search for products by brand or by magazine reviews. The Boulder, Co.-based firm has also added a new checkout process and guarantees free, three-day delivery of all in-stock products.
Each toy category is prominently featured on the site, including long-time favorites Toy Envy, with a "bragging rights" rating system, and Bad Habits, offering electronics, gifts for women and cigars. Other categories include outdoors, sports gear, recreational vehicles and adventure travel.
The Boulder, Co.-based company's philosophy is "men hate to shop, but love to buy."