January 19, 2001, 12:00 AM

Flooz Turns Browsers Into Buyers

Internet surfers using online gift currency Flooz are more likely to buy from online merchants, says Flooz CEO Robert Levitan. Speaking today at Faulkner & Gray's CardTech/SecurTech Conference in Miami, Levitan said the typical Web site conversion rate for online shoppers is 1.5%. For shoppers looking to spend their Flooz, that conversion rate jumps to 12%, says Levitan. He also announced a marketing agreement with Chase Manhattan Corp. to offer visitors to its Web site free Flooz for Mother's Day.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement